What does it take to successfully implement a Battle Pass?
Since Epic's Fortnite popularized the Battle Pass system (originally from DOTA), many F2P games have tried unsuccessfully to integrate battle pass into their own games. There have been big successes such as Miniclip's 8-Ball Pool and Supercell's Clash of Clans.
However, there have been many failed attempts as well.
What does it take to be successful with a battle pass system? What are the key considerations?
What are the costs and implications?
Find out from our panel of expert speakers in discussing this topic. Come agree, argue, and debate with us as we have a casual set of talks and make new friends!
Speakers
Giovanni Ducati
Scopely
Director of Product Management on Yahtzee with Buddies. Formerly Sr. Director of Strategy and Finance at Activision Blizzard focused on Hearthstone and Esports.
Joseph KIM
GameMakers
Former SVP of Games & Digital Platforms at NBCUniversal, Chief Product Officer at SEGA, and Studio Lead at FunPlus leading overall development on King of Avalon.
Alexandre Macmillan
Social Point
Alex is VP product at Social Point in charge of Monster Legends. Before joining Social Point, he worked on multiple top grossing games at DeNA, Kabam and Hothead games.
Jeff Witt
Jeff Witt Consulting
Co-founder of Funzio. Expert game designer specializing in economy and content management game balancing (systems), with a focus on mobile F2P and strategy titles.
Schedule
9:40 – 10:00 AM
Early Bird Networking
Join a little early to talk to people at the conference (virtually) and meet new friends!
10:00 – 10:45 AM
Presentation:
“Battle Pass Clash: Supercell's Tale of Two Cities" - Giovanni Ducati and Joe Kim
Since the introduction of a Battle Pass system in Clash of Clans and Clash Royale, the revenue impact on both games seems to have had dramatically different outcomes. What is the difference in the battle pass implementation for both games? Why is there a difference in performance?
10:45 – 11:30 AM
Presentation:
“3 Questions to Ask About Your Battle Pass” - Alexandre Macmillan
Alex will be discussing some of the key features at the heart of the Battle Pass, and suggest some key questions to better evaluate player behavior and optimize your Battle Pass' monetization potential.
11:30 – 12:15 PM
Presentation:
"Turning Battle Pass from an Engagement to a Monetization Feature" - Jeff Witt
Jeff discusses how Battle Pass is primarily an Engagement Feature, but how game studios can design it to boost monetization
`12:15 – 12:45 PM
Post Event Networking
Hang out a bit longer to talk with speakers and attendees.
The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
About 3DAYS
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.
